Our articles.
Royal Sponsorship is an information platform primarily for the German-speaking world. Of course, we are aware of the growing internationalisation of the sports business. This is already reflected in the fact that not only our topics often look far beyond the German horizon, but also in the fact that we hold numerous discussions with international experts. For this reason, we also offer our readers a selection of blog posts in English.
Olympic Winter Games 2022
The Tokyo Olympics will probably take place in a few months, a year late. It will be - because of Corona - a different Games than we have had in the past. The peaceful…
Sailing - Sponsors' Paradise or Closed Circle?
As a native of Schleswig-Holstein, I have to like the water. And inevitably also the sport on the water. That makes me truly no outsider. In Germany alone, about…
The sponsorship had no impact ...
"We are not renewing our sponsorship because it showed no impact". You hear this sentence in many sponsorship discussions. And it's true: many sponsorships have…
Our authors: 100% passion for the sports business.
We dedicate ourselves to Royal Sponsorship with a lot of passion and fascination for the sports business. We can distinguish between meaningless drivel and well thought-out concepts. We know how brands work and how to create meaningful marketing strategies. And we know that the best strategy is useless without a well thought-out implementation. With this in mind, we publish opinionated commentaries and conduct in-depth discussions with experts from the sports business. Not daily, not weekly, but when we actually have something to say. True to the motto: 0% buzzwords and 0% superficial observations.
Dr. Lars Nuschke
Founder & Author
True northener, endurance athlete and passionate ice hockey fan with PhD in sports science. In his private life, Lars can often be found on trails or the tennis court.
Karolina Bouzková
Co-Author
Powerful linguistic talent from Prague. Sports scientist, track and field athlete and ultramarathona. Active in Czech football as a marketing manager since 2010.
Sebastian Hoppe
Co-Autor
Authentic networker with a soft spot for sports statistics. Our expert on the German sports landscape. Family man through and through.
Our philosophy: 0% Buzzwords.
Normally, at this point, you would have to learn more about our breathtaking philosophy or be slain by an interchangeable buzzword phrase. Royal Sponsorship doesn’t need that. Royal Sponsorship stands for informative articles and essays that do without superficial buzzwords. But always about our passion topic of sports marketing. We say what we want – without mincing words. But always factual and fair. The articles mix factual information and personal views – that is intentional. This subjectivity is what makes Royal Sponsorship special. Why the name Royal Sponsorship? In French, royal is an expression of sustainable quality and in English, royal is also associated with ‚above the usual‘. This is an ideal match for us and our aspirations.
The stage could be yours - guest authors are welcome!
Royal Sponsorship should be varied and colourful. For this reason, we work together with guest authors. We cannot cover all aspects of the sports business and we want to offer a platform for other perspectives. Simply come to us with suggestions for topics. We’ll take a look at them and see if we’re on the same wavelength. The best thing is to send us a short message (with the topic of your guest contribution and a rough outline of the content). We are curious …!