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Our articles.

Royal Sponsorship is an information platform primarily for the German-speaking world. Of course, we are aware of the growing internationalisation of the sports business. This is already reflected in the fact that not only our topics often look far beyond the German horizon, but also in the fact that we hold numerous discussions with international experts. For this reason, we also offer our readers a selection of blog posts in English.

Women's football - we love it

Women's football - we love it

Recently, the topic of women in sport - which is currently very present in the media - came up in a round of talks. More precisely: women's football. The question…

Lars 6. April 2021
FC Barcelona - the global brand from Catalonia

FC Barcelona - the global brand from Catalonia

In June 2015, FC Barcelona once again took the crown of European football by winning the Champions League. This proved that a very special aura emanates from this…

Lars 6. April 2021
Arsenal - from Highbury to the Emirates

Arsenal - from Highbury to the Emirates

Highbury - a name that symbolises the fact that venerable stadiums are often no longer competitive. But after almost 100 years, a stadium can also be counted as…

Lars 6. April 2021

Our authors: 100% passion for the sports business.

We dedicate ourselves to Royal Sponsorship with a lot of passion and fascination for the sports business. We can distinguish between meaningless drivel and well thought-out concepts. We know how brands work and how to create meaningful marketing strategies. And we know that the best strategy is useless without a well thought-out implementation. With this in mind, we publish opinionated commentaries and conduct in-depth discussions with experts from the sports business. Not daily, not weekly, but when we actually have something to say. True to the motto: 0% buzzwords and 0% superficial observations.

Dr. Lars Nuschke

Founder & Author

True northener, endurance athlete and passionate ice hockey fan with PhD in sports science. In his private life, Lars can often be found on trails or the tennis court.

Dr. Lars Nuschke

Karolina Bouzková

Co-Author

Powerful linguistic talent from Prague. Sports scientist, track and field athlete and ultramarathona. Active in Czech football as a marketing manager since 2010.

Karolina Bouzková

Sebastian Hoppe

Co-Autor

Authentic networker with a soft spot for sports statistics. Our expert on the German sports landscape. Family man through and through.

Sebastian Hoppe
We all have many years of experience in sports marketing – both in international agencies and on the side of solution providers. We have worked in all our stations and with a broad professional focus on renowned accounts. These include, among others: Accenture, adidas, Brose Bamberg, Clipper Round The World Race, Danfoss, Deutsche Post DHL, Espanyol Barcelona, ING, Philips, smart, SpVgg Greuther Fürth, UBS, VELUX 5 Oceans and Verkehrsbüro Group.

Our philosophy: 0% Buzzwords.

Normally, at this point, you would have to learn more about our breathtaking philosophy or be slain by an interchangeable buzzword phrase. Royal Sponsorship doesn’t need that. Royal Sponsorship stands for informative articles and essays that do without superficial buzzwords. But always about our passion topic of sports marketing. We say what we want – without mincing words. But always factual and fair. The articles mix factual information and personal views – that is intentional. This subjectivity is what makes Royal Sponsorship special. Why the name Royal Sponsorship? In French, royal is an expression of sustainable quality and in English, royal is also associated with ‚above the usual‘. This is an ideal match for us and our aspirations.

The stage could be yours - guest authors are welcome!

Royal Sponsorship should be varied and colourful. For this reason, we work together with guest authors. We cannot cover all aspects of the sports business and we want to offer a platform for other perspectives. Simply come to us with suggestions for topics. We’ll take a look at them and see if we’re on the same wavelength. The best thing is to send us a short message (with the topic of your guest contribution and a rough outline of the content). We are curious …!