Olympic Winter Games 2022
The Tokyo Olympics will probably take place in a few months, a year late. It will...
Sailing - Sponsors' Paradise or Closed Circle?
As a native of Schleswig-Holstein, I have to like the water. And inevitably also the sport...
The sponsorship had no impact ...
"We are not renewing our sponsorship because it showed no impact". You hear this sentence in...
Women's football - we love it
Recently, the topic of women in sport - which is currently very present in the media...
FC Barcelona - the global brand from Catalonia
In June 2015, FC Barcelona once again took the crown of European football by winning the...
Arsenal - from Highbury to the Emirates
Highbury - a name that symbolises the fact that venerable stadiums are often no longer competitive....