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Lars 9. Mai 2021
Olympic Winter Games 2022

Olympic Winter Games 2022

The Tokyo Olympics will probably take place in a few months, a year late. It will...

Lars 29. April 2021
Sailing - Sponsors' Paradise or Closed Circle?

Sailing - Sponsors' Paradise or Closed Circle?

As a native of Schleswig-Holstein, I have to like the water. And inevitably also the sport...

Lars 21. April 2021
The sponsorship had no impact ...

The sponsorship had no impact ...

"We are not renewing our sponsorship because it showed no impact". You hear this sentence in...

Lars 6. April 2021
Women's football - we love it

Women's football - we love it

Recently, the topic of women in sport - which is currently very present in the media...

Lars 6. April 2021
FC Barcelona - the global brand from Catalonia

FC Barcelona - the global brand from Catalonia

In June 2015, FC Barcelona once again took the crown of European football by winning the...

Lars 6. April 2021
Arsenal - from Highbury to the Emirates

Arsenal - from Highbury to the Emirates

Highbury - a name that symbolises the fact that venerable stadiums are often no longer competitive....